In any case, the “Joe Rogan Experience” program pays off big for Spotify: it is the platform’s most listened to podcast in the United States and in 92 other countries, and the most popular episodes exceed tens of millions of listening.

The platform had paid less than $200 million each time to buy Gimlet Media and The Ringer, two companies specializing in the production of podcasts. The amount paid by Spotify is a record even within the podcast industry, notes the New York Times. Spotify would have paid at least 200 million euros for Joe Rogan’s podcast // Source: Nino Barney for Numerama The New York Times reports today that Joe Rogan would have actually pocketed more than double: the deal would have been ” at least $200 million, and possibly more “, according to two sources familiar with the matter interviewed by the New York Times. until 2024.Īt the time, the Wall Street Journal reported that the deal cost Spotify 100 million euros. The American newspaper says in an article published on Februthat Spotify and Joe Rogan would have negotiated the terms of the contract in May 2020: the podcast would only be broadcast in its entirety on Spotify, and no longer on YouTube, where it officiated until then, and this for 3 and a half years – i.e.

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